Muhammad Arif Mahmood is an elite athlete and model. Since having stared in the 2013 Dubai Mak Jeans campaign his career has flourished. Although while modeling he still dedicated his time to health and wellbeing, through amateur boxing and instructing fitness. Muhammad also competed in several muscle beach shows, competing against many other athletes and coming out on top winning 5th and 6th place in 2017, and 2018 Dubai beach shows. As an athlete, Muhammad understands hard work and perseverance and his outlook on life has served him well in the modeling world, and in life.